What's your favorite beer: a tale of dueling popularity
A couple of interesting articles about the popularity of beer brands in the USA came out in July & September. The article in Newsweek references a study from Innerbody, using Google Trends search data, and the article in The Canton Repository references Beer Marketer's Insights. No surprise that the big breweries were the most popular, and largest producing, but exactly which brands were most popular might be surprising.
A deeper dive from Brewers' Association shows that overall beer production has dropped about 5%, with the small and craft beers having a smaller decline.
What's your favorite beer? Do you have more than one, depending upon what you're doing? Drop us a line and tell us what you think.
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